Zulu’s gweri nice socks
For those who are not familiar with the brand, perhaps you have seen his latest fashion collection, Gweri Socks from his Gweri Vintage Collection, being worn by the Namibian youth.
Zulu Boy, real name Pinehas Shikulo, can easily be considered an ambassador of vintage in the streets of Namibian fashion. Not only have his personality and character commanded attention, but his collections have caught the eye of stylish individuals who pride themselves on incorporating Namibian talent into their outfits.
Growing up Zulu Boywas always a fan of “happy socks”. He says he has always bought branded socks although he didn't understand what some of the shapes meant or represented.
It is high time Namibia catches up with the rest of the world and recognize that socks are no longer that boring necessary piece of functional clothing, but they are now a fun, dramatic, eye-catching, artistic, statement-making accessory.
The term “gweri” is derived from the term guerrilla which means fighter. “I wanted to come up with a brand that shows being a warrior, which is why I came up with the brand, Gweri Vintage Collection, because I am a fighter and I like change to be made.”
Zulu boy’s inspiration for the Gweri Socks line came about when he felt that Namibia needed to stop importing basic commodities from other countries. Although there are many fashionable brands to choose from, he felt that his “gweri socks” would communicate an authentic Namibian story.
“I wanted to create something that Namibians can feel proud of,” he says. The collection is branded with a colour pallet drawn from the country’s landscape and her national colours. The socks are also colourful in design and remind buyers of the uniqueness of the local people.
In partnership with a South African sock brand, the Gweri Vintage collection recently launched a line of customised socks. The socks are said to be unique and Namibia is the only country in the world with this brand that manufactures these kind of socks.
“These socks carry and tell the Namibian stories on them which people can never make copies of. Nobody can make replicas out of these, gweri socks are unique,” he proudly beamed.
Despite being given an opportunity to grow the business and to internationally show off the product, Zulu also noted that they were finding it difficult to work on large consignments because they do not have the necessary equipment.
“I’m forced to produce my socks in South Africa, which is very far and this limits the sales. I have to wait for catalogues,” he said, but his brand mainly targets Namibia’s youth because the youth are more active on the internet and social media.
Shikulo also advises young folks not to give up on their goals.