• By Feni Hiveluah
Namibian artist Abner Jnr Namupala, popularly known as Slay J, says his musical journey has evolved significantly since he first stepped behind the microphone at the age of 13.
Speaking to Confidente, Slay J reflected on how his sound has changed over the years as he worked to discover his identity as an artist.
“I was still finding my sound so I tried a lot of different approaches.
As time went on, as a student of music, I learned how to make beats and master my own vocals. It’s one thing to make a beat and another to compose a full song,” he said.
He recently released a new collection of music in March, which he describes not as a break from his group Private 6, but as a personal journey of introspection and self-expression. He said the project allowed him to tell his own story in his own way, stepping into independence as an artist.
“You have to do it, and however it comes across to the public, for me that was the influence behind how I chose to tell the story,” he said.
Slay J added that his growth required him to take on multiple roles including entrepreneur, producer, singer, and DJ, which increased his visibility in the music scene. He said he only realised people were watching his progress once he began taking his career more seriously.
He described himself as both an entrepreneur and creative, saying the two identities complement each other.
The artist also noted how the music industry has changed due to short-form content and the pressure to stay relevant. He stressed the importance of adapting without losing authenticity.
“You have to remain relevant and relatable, but still stay true to who you are,” he said.
Slay J admitted one of his early setbacks was not learning production earlier, but now considers mastering his own music a major achievement. He credits his growth to timing and faith.
His music blends global pop influences with his Namibian heritage, often incorporating Oshiwambo and Afrikaans. He said he takes pride in creating music that reflects his identity while meeting international standards.
Looking back, Slay J said success has shifted from simply performing to creating music that impacts lives. He encouraged young artists to stay consistent, keep reinventing themselves, and remain committed to their craft.
“If his album was a time of day, Slay J said it would be 6PM in Windhoek on a cloudy day,” capturing a reflective and passionate tone.
His single Connect is the only track with a music video so far, while Let You Go serves as the first single. The album is available on all major streaming platforms, with Connect also on YouTube.
