By Rinelda Mouton
‘Our Family Ties – Season 2’, produced for Namibian television, and shares shares real Government Institutions Pension Fund (GIPF) stories and was launched at Ster-Kinekor at Grove Mall in Windhoek recently.
GIPF’s chief executive officer (CEO) Martin Inkumbi, said the introduction of the project was aimed at doing something simple: bringing pension education closer to members through stories they could recognise, relate to and learn from.
“Across six short episodes, each no longer than seven minutes, we aim to answer common questions, clear up misconceptions and encourage members to get accurate information before making important decisions. At GIPF, our job isn’t only to manage pension assets and administer benefits. It’s also to help our members understand what benefits are available,” Inkumbi said.
Inkumbi said he hope hoped people would enjoy the new season, learn something useful and leaves leave with a conversation worth having.
Florence Haifene, the executive secretary at Namibia Film Commission (NFC) said film must thus not be viewed as simple entertainment.
She said NFC believes film is a powerful tool to make for making complex topics simple and relatable through storytelling.
Haifene said what makes the partnership between GIPF and the film industry meaningful is that it demonstrates how the creative sector can support national development while creating opportunities for local talent.
“It is amazing to see a television series created entirely by a local cast, crew, and production company. This shows immense confidence in Namibian talent,” she said.
